#Technology Migration
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Migrating E-commerce Platforms from SSG to SSR: A Strategic Architecture Transformation
This comprehensive guide outlines the strategic migration from Static Site Generation (SSG) to Server-Side Rendering (SSR) for enterprise e-commerce platforms. Drawing from real-world implementation experience where SSG limitations caused significant business impact including product rollout disruptions, ad rejections, and marketing campaign inefficiencies, this playbook addresses the critical business drivers, technical challenges, and operational considerations that make this architectural transformation essential for modern digital commerce.Your marketing team launches a campaign at 9 AM. By 9:15, they discover the featured product shows yesterday’s price because the site rebuild hasn’t completed. By 10 AM, Google Ads has rejected the campaign for price mismatch. This scenario—and dozens like it—drove our migration from SSG to SSR. The lessons learned section documents our missteps—including a mid-project pivot from App Router to Pages Router—that shaped the final approach.