#Next.js

• Migrating E-commerce Platforms from SSG to SSR: A Strategic Architecture Transformation

  13 min read • Published on June 1, 2024 • Last Updated On August 17, 2025

  AbstractThis comprehensive guide outlines the strategic migration from Static Site Generation (SSG) to Server-Side Rendering (SSR) for enterprise e-commerce platforms. Drawing from real-world implementation experience where SSG limitations caused significant business impact including product rollout disruptions, ad rejections, and marketing campaign inefficiencies, this playbook addresses the critical business drivers, technical challenges, and operational considerations that make this architectural transformation essential for modern digital commerce. While our specific journey involved migrating from Gatsby.js to Next.js, the principles and strategies outlined here apply to any SSG-to-SSR migration. The guide covers stakeholder alignment, risk mitigation, phased execution using platform A/B testing, and post-migration optimization, providing a complete roadmap for engineers undertaking this transformative journey.

• React Architecture Internals

  12 min read • Published on March 15, 2024 • Last Updated On August 17, 2025

  This comprehensive analysis examines React’s sophisticated architectural evolution from a simple Virtual DOM abstraction to a multi-faceted rendering system that spans client-side, server-side, and hybrid execution models. We explore the foundational Fiber reconciliation engine, the intricacies of hydration and streaming, and the revolutionary React Server Components protocol that fundamentally reshapes the client-server boundary in modern web applications.

• Infrastructure Optimization for Web Performance

  39 min read • Published on February 1, 2024 • Last Updated On July 19, 2025

  Master infrastructure optimization strategies including DNS optimization, HTTP/3 adoption, CDN configuration, caching, and load balancing to build high-performance websites with sub-second response times.