#E-commerce

• Migrating E-commerce Platforms from SSG to SSR: A Strategic Architecture Transformation

  13 min read • Published on June 1, 2024 • Last Updated On August 17, 2025

  AbstractThis comprehensive guide outlines the strategic migration from Static Site Generation (SSG) to Server-Side Rendering (SSR) for enterprise e-commerce platforms. Drawing from real-world implementation experience where SSG limitations caused significant business impact including product rollout disruptions, ad rejections, and marketing campaign inefficiencies, this playbook addresses the critical business drivers, technical challenges, and operational considerations that make this architectural transformation essential for modern digital commerce. While our specific journey involved migrating from Gatsby.js to Next.js, the principles and strategies outlined here apply to any SSG-to-SSR migration. The guide covers stakeholder alignment, risk mitigation, phased execution using platform A/B testing, and post-migration optimization, providing a complete roadmap for engineers undertaking this transformative journey.